Back in August 2017, the makers of Allu Arjun's Naa Peru Surya have announced their release date as April 2018 after consulting all the stake holders including Ram Charan's Rangasthalam.
Only after the confirmation that Rangasthalam would come on March 30, Bunny's team has locked April 27 as its release date. Then, Mahesh Babu's Bharat Ane Nenu was not in Summer race. However, post Spyder, the things have changed drastically in Mahesh's camp.
Delay in shoot and Mahesh seeking more time for BAN's release in order to erase the memory of Spyder in audiences have landed Bharat Ane Nenu in April release.
But this is not all. After Mahesh's BAN was announced for April 27, naturally, Allu Arjun's team is taken aback. Initially, the Mahesh's team 'covered' on the controversy saying that they were not really aware of the NPS release on April 27.
In between, the release of Shankar and Rajinikanth's 2.0 (sequel to Robot) have intensified the confusion. But at a time, when Allu Arjun's team decided to come on April 26, a day advance to Mahesh's BAN, many thought that the issue is settled and it's announced after consultations.
But the fresh announcement of Mahesh's BAN - made within minutes after the announcement of NPS - has left everyone shocked in industry as it coincides with Allu Arjun's NPS. Though two biggies clash, it is always advantage for a film which releases first. Usually, this is the trade perception. So, in order to cash in on the first-come best-opening, Mahesh and his team jumped in to grab. Mahesh's BAN too now arriving on April 26 thus clashing with Allu Arjun's NPS.
Overall, it is unhealthy for the industry as well as to stars and their film's producers.