Gone are the days when low budget indie art films used to struggle to get a release, leave alone making profits. With the advent of digital streaming platforms like Netflix and Amazon and OTT players, even these art films will soon be reaching out to a wider audience and also make some money in the process.
And Care of Kancharapalem, the upcoming Telugu indie film which has been making a lot of buzz for the last couple of months, will be a pioneer in the resurgence of Telugu art house cinema and pave a way for more and more such indie gems in future.
Made on a shoestring budget of just about 50 lakhs, C/O Kancharapalem mostly features novice actors who are sourced from Kancharapalem, Vizag. The film impressed Suresh Babu and then Rana took over the project. Apparently, Rana is said to have bought the film for 80 lakhs, which means that the makers already landed in a profit of 30 lakhs.
Rana and Suresh Babu believed that C/O Kancharapalem requires a lot of mouth publicity than the traditional media publicity. Since summer, they have been organising special screenings for celebs and movie buffs. The Daggubati father-son duo's smart strategy paid off well and stars like Rajamouli, Sukumar and Nani heaped praises on the movie.
Interestingly, Rana is only spending Rs 20 lakhs to promote C/O Kancharapalem. He is eyeing at least Rs 4 crore profit from satellite rights and digital streaming rights either to Amazon Prime or Netflix, apart from the theatrical revenues. C/O Kancharapalem releases on September 7 and the film's success and its promotional model will surely give hope to more discerning filmmakers who aspire to try something new.