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Benchmark for a Tollywood Super Hit

August 7th, 2012, 07:47 PM IST
Benchmark for a Tollywood Super Hit

In Bollywood collecting a gross collection of 100 crore in India has turned out to be the benchmark for a successful film. All the stars are aiming to reach that hundred crore mark with every film and we are witnessing more and more in the club in recent times. Likewise our Tollywood too has a benchmark for a super hit film.

Gone are the days where number of centers that the movie runs for fifty or hundred days used to be the true scale to measure a movie's success. Only number that matters now is how much share a movie collects. Tollywood has witnessed a string of super hits in less than a year's time and as per the statistics any movie that collects a share over forty crore can be termed as a super hit.

Businessman, Racha and Eega collected over forty crores share this year and Gabbar Singh went on to cross 60 crore rupees share. Gabbar Singh and Dookudu (55 crores share) were blockbusters as they went an extra mile and made it to 60 and 50 crores clubs respectively. 30 crores share used to be the benchmark for a Telugu film in the past. Now our super hits are crossing that mark in our state alone. Tollywood is shining and how?

 

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