Brand Trivikram rules
As per trade reports Julayi grossed over $ 500,000 in US (reported screens only) in its first weekend. This is the biggest ever hit for Allu Arjun in this territory. He didn't enjoy such a huge hit in US earlier. He should be a happy man for conquering this region. However, the major share of this success goes to Trivikram.
Apart from superstars Mahesh Babu and Pawan Kalyan few directors too enjoy superstardom in this region. Rajamouli, Trivikram and Sekhar Kammula films do well in US irrespective of hero and talk. Trivikram's previous film Khaleja was a colossal flop in Andhra Pradesh, but it was one of the biggest hits in US during that time.
Brand Trivikram always works in overseas as his films guarantee clean entertainment. Hence, the audiences never wait to know the talk of the movie before they visit the theater. They don't even bother if Trivikram's movies get average talk. Trivikram's movies are fun to watch and Julayi too proves it. There is good amount of humor in the movie and that is doing wonders all over.