Big Heroes Confusing Theatre Owners
The ball has finally landed in the court of theatre owners for the upcoming summer season. With many big-stars standing in front of them, theatre owners are said to be confused to take a decision.
When there are only a couple of releases, maybe distributors and the big-four of Tollywood can influence theatre owners to screen particular flick in their theatres. But this time, the list looks huge with the likes of Baadshah, Shadow, Balupu, Greeku Veerudu, Iddarammayilatho and maybe Yevadu trying to hit the marquee in a span of two months. All are big heroes' films and every hero wants maximum number of screens to get high opening collections. Even though the distance between each release is timed for a week gap, it is highly impossible to get many screens for every release. Right now, our distributors and exhibitors are chalking out plans to position movies perfectly.
Almost all these movies are releasing with high expectations for both their hero's image and director's Box Office stamina. Anyway this is a good sign for both movie-lovers and Film Industry with many films in production and many movies hitting screens. Let us hope every movie will make this summer worthy.
