Naga Chaitanya's Shailaja Reddy Alludu is all set to hit screens in both the Telugu speaking states with early morning shows tomorrow. Meanwhile, the film's overseas premiers are underway already. Initially, Shailaja Reddy Alludu was supposed to be released on August 31.
However, SRA was postponed due to Kerala floods. Later, it was rumoured that the film will be released in the first week of September since Chay's wife Samantha's U-Turn is releasing on September 13. But surprisingly, SRA makers finally decided to lock horns with U-Turn.
All said and done, Shailaja Reddy Alludu is releasing at the right time. If it released on August 31 as scheduled, the film would have struggled with Geetha Govindam performing phenomenally at the box office. And after Geetha Govindam, no film has managed to impress mass audiences.
If Shailaja Reddy Alludu manages to get a decent talk from premieres, then sky will be the limit for box office collections. Whether or not the film will succeed in utilising the perfect release time will be known in a few hours.