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What is the brand value of IPL?

What is the brand value of IPL?

With each and every passing season, IPL (Indian Premier League) is growing by leaps and bounds in terms of its market capitalization. This eventually is because of growing popularity among fans, audiences and several other factors including the sponsorship price. When it comes to last (10th) season, the league had one super-success season with no major chaos unlike previous ones.

IPL, which has already left behind several leagues across the globe, is now valued at 34,000 crore and it's emerged as one of the biggest Cricket tournaments ever. The previous (10th) season which attracted massive crowds and passed without any controversies, helped the league to raise its brand value globally. In one of its recently-released report, the global corporate finance company Duff & Phelps projected the total brand value of IPL-10 to be 34,000 Cr and first-ranked the Mumbai Indians team with a stunning 678 Crore.

In the report, Sharukh Khan's Kolkata Knight Riders bagged second place with 634 Cr and Royal Challengers Bangalore took third place with 563 Cr.

The report has further added that 45% of growth among rural viewers has weighed on IPL's brand value and it's a significant 26% jump when compared with the ninth season (27,000 Cr). It needs to be noted that the Chinese tech company Vivo has retained 5-year sponsorship contract for a whopping 2199 crore in 2017.

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