That is in 2002. It is a rage to look at the way he got launched. And for being the grandson of NTR, he got a terrific attention. But things never worked later, and there is no point in debating about nepotism after tracking his journey.
We are talking about NTR's grandson Tarakaratna who was introduced to the Telugu industry with as many as 'nine' films getting launched on the same day. Later films like Okato No1 Kurradu, Yuvaratna, Tarak, Bhadradri Ramudu and others came out in the next 3 years, but none worked for him.
Since 2004, Tarakaratna has featured in a dozen films where he has done leading roles, villain and character artist like roles too which didn't fare well. After getting married, he took a good break and now he is back to films with his latest movie getting launched other day. He is back to playing hero once again.
Well, Tarakaratna is a classic case of how industry background won't help to survive until one proves his strength as an actor. They have to stand and deliver to cement their position here. That's the only rule in the rulebook.