Ismart Shankar! Why This Delay?

Ismart Shankar! Why This Delay?

After a lot of confusion, director Puri Jagan is sounding pretty positive this time that he will score a massive hit with his next. Though he was supposed to direct his son Akash, he has moved to energetic star Ram Pothineni, who is also in dire need of a blockbuster relief.

With rumors afloat that the film is titled "Ismart Shankar", other day (Jan 1st) afternoon actually Puri's very own Puri Connects has come up with an announcement that they have an announcement on Jan 2nd 4 PM. Even today (Jan 2nd) morning they gave a call to everyone to not miss the 4 PM announcement. So what did they do at 4??

At 4 PM, they have actually announced that tomorrow at 4 PM they will release the First Look & Motion Poster of the film. One wonders what is the need to do such a hype as it happened in the case of Puri's previous film. Directly they should have revealed the title on Jan 3 itself, to create more impact.

Most of Puri Jagan's recent films have got huge hype but have fallen flat when it comes to substance. Hope the dashing director will not stick to the same formula now, making cinema lovers say 'What a hype Sir ji'.