Released on January 9th as a Sankranthi special, Nandamuri Balakrishna's #NTR Biopic has received a mixed talk from mass audiences while the classes loved it. But what is making the film struggle at the box office is something even trade pundits failed to analyze.
On its release day, #NTR Kathanayakudu made a whopping 7.7 crores 'share' from Telugu states while it collected 10.5+ crores on a whole. But on 10th, the film should have done superbly well and any good film will not have its collection fall below 50% of its first day shares. But here goes the shocker.
The film managed to pull only 1.1+ crores share from the second day, thereby taking total Andhra Pradesh and Telangana collection together to 8.8+ crores share. That's pretty low for a film even though it got positive talk in some areas. We have to see how it is going to perform in the weekend, due to Sankranthi holidays.
Going by the second-day collections, trade experts are now asking the film's crew to step up their promotions.