Some interesting reports from trade circuits are actually surprising cinema observers as to how Dil Raju could come up with interesting ideas. Not only he makes good movies but also knows how to market them such that he will squeeze a maximum from the box office.
Apparently, Raju placed F2 release after NTR Kathanayakudu and Vinaya Vidheya Rama. We hear that naturally if any of the big ticket films bomb at the box office, then the exhibitors will seek to replace that film with the next best thing. Knowing this game well, Dil Raju is said to have got some verbal agreements in place with theatre owners, where they agreed to replace either VVR or NTR with F2, in case if those films flop.
Now that NTR and VVR are heading towards a head-breaking direction, definitely most of the theatres that want to empty those films will be shifted for F2. that gives an unprecedented advantage for F2, in case if this film gets above average to hit talk.