For promoting a film, there used to be a 'Trailer' earlier. And in recent times, filmmakers are releasing 'Teaser', a short trailer, in fact, much before the trailer releases. And now, the trend of 'Pre Teaser' has started, where they will release a video clip of small runtime much before teaser and trailer releases.
Guess what, they are now releasing various posters that will announce the arrival of this 'Pre Teaser', which is really amusing audiences. If we look at how director Harish Shankar is coming up with various posters to announce the pre-teaser of Valmiki movie, one wonders how many more posters will come up regarding teaser launch, trailer release, and others.
And this publicity will be followed by audio launch, pre-release event, date announcement press meets, interactions, interviews and finally a release, success meet, success tour and blockbuster-success press meet. Of course, this is nothing but an exaggerated way of promoting a film unlike giving the fans just one trailer alone.
And only after such enormous publicity, a film is able to pull so many audiences to theatres on the first day, says cine experts. We have to see how Valmiki impresses in the first step. Featuring Varun Tej and Pooja Hegde in the leads, Valmiki is directed by Harish Shankar, while Mickey J Meyer scores music.