Chanakya Gets Shocking Deal

Chanakya Gets Shocking Deal

Of late, Telugu movies are making a grand moolah from their non-theatrical rights. Especially, the Hindi-dubbing rights, satellite and digital rights are fetching good monies to makers. Action movies are having a good advantage for Hindi-dubbing rights as the regions like Bihar, UP, Odisha have good demand. Even Saaho (Hindi) did extraordinarily well in Bihar, Odisha.

Now, Gopichand-starrer Chanakya said to have fetched Rs 15 Crore to its producers through non-theatrical rights. The Hindi-dubbed rights, Telugu satellite rights and digital rights together apparently earned Rs 15 Crore, confirmed sources close to producer Anil Sunkara. As per production house sources, entire Hindi-dubbed rights of Chanakya were sold for Rs 9 Crore and Telugu satellite rights were acquired by Star MAA for Rs 4 Crore. And Digital rights have fetched another Rs 2 Crore to producers. So, Anil Sunkara has pocketed Rs 15 Crore even before the film's release.

As the film hits the screens on Oct 5th on Dasara eve, the makers are hopeful that the ongoing holiday and festive season will have an advantage for theatrical release. Let's see whether Gopi makes a comeback with the spy thriller or not.