Sye Raa Hits $2.5 Million In North America

Sye Raa Hits $2.5 Million In North America

Sye Raa Narasimha Reddy becomes the first 2.5 Million grosser for Megastar Chiranjeevi in North America. It has surpassed the lifetime gross collections of Khaidi No. 150 to become the highest-grossing movie in Chiranjeevi's career. Although Sye Raa has done excellent business inside Telugu states, it hasn't lived up to the expectations outside.

$3.2 Million is the breakeven mark for Sye Raa in North America and it seemed easy when it opened to glowing reviews. However, the emotional content and lack of entertainment turned out to be its weak link and it also faced stiff competition from Bollywood's War and Hollywood's Joker. Sye Raa will eventually end its run in North America with an overall gross collection of $2.6 Million.

Overseas buyers should tread carefully after looking at the fate of Saaho and Sye Raa in North America. It is not going to be easy for any biggie to do match the numbers of Rangasthalam and Bharat Ane Nenu let alone Baahubali movies. Apparently, Telugu cinema producers are already taking measures to minimize the digital streaming effects on Tollywood trade.