Amazon Effect: Poor Response For Megastar's Sye Raa

Amazon Effect: Poor Response For Megastar's Sye Raa

These days OTT Platforms are available on smartphones as well and an annual fee of Rs 1000 for four users, makes it affordable for many to use it without any break. That is making the users watch films and other content very early on their phones and laptops, rather waiting for television screening.

This got proven once again as the Television premiere of Megastar Chiranjeevi's magnum opus Sye Raa failed to get any record-breaking TRP ratings. Though Gemini TV has promoted it quite well, the film fetched only 11.8 TRP on Sankranthi day when the film got telecasted. While many felt that being a festival day and also the release of two big films like Ala Vaikunthapurramuloo and Sarileru Neekevvaru had impacted the ratings, the real reason happens to be Amazon Prime Video.

As Sye Raa is already available on Prime Video many have viewed it already. Also this Surender Reddy directorial is not something that will excite audiences to watch it multiple times and that is one more setback. But the the 'poster promotions' done by Gemini TV have come in handy we must say. That's how Sye Raa got 11.8 TRP when Mahesh Babu's superhit Maharshi' got only 9.2 TRP.