Ugly Collection War: Ala Vaikunthapurramuloo Vs Sarileru

Ugly Collection War: Ala Vaikunthapurramuloo Vs Sarileru

The poster war is back yet again! While Allu Arjun's Ala Vaikunthapurrammuloo claims to emerge as the All Time Industry Hit under Non-Baahubali Record, Mahesh Babu's Sarileru Neekevvaru is back into the game. As soon as Allu Arjun's producers declared the film as the Highest Grossing Telugu Film in Non-Baahubali segment, Mahesh's team too released the posters claiming it as Non-Baahubali Record in the Telugu States alone - Well, Ala has already beaten Sarileru in the US by huge margin and is all set to cross Rangasthalam's full run gross.

Thanks to Comscore, the US collections are transparent unlike the domestic numbers. With two big stars and their producers, PR teams trying to take on the others and the poster wars on the movie collections are drawing a lot of unwanted controversy with the respective fans indulging in online war.

While Ala Vaikunthapurramuloo has released the official figures with their respective break-up, Sarileru Neekevvaru has confined to the posters and it is yet to reveal the area-wise break-up (in share). This is being pointed out by Allu Arjun's fans and his PR team. Both the teams have embarked in an ugly fight of one upmanship.

While one film turned out to be a blockbuster, the other one turned out to be a super hit. Both the films are successful. However, the one trying to claim the victory over the other is what is spoiling the Industry atmosphere, say industry insiders and trade experts. As of now, the ugly collection war between both the biggies is the hot topic in media and industry circles.