Janhvi’s Heavy Promotion of Devara

Janhvi Kapoor, the Bollywood actress known for her roles in films like “Dhadak” and “Gunjan Saxena: The Kargil Girl,” has been actively promoting her upcoming pan-India Telugu project, “Devara: Part 1,” alongside Jr NTR. This film marks her debut in the South film industry and is scheduled for release on October 10, 2024. When the release is this far, why is the actress taking up Devara name everywhere?

Janhvi’s enthusiasm about her collaboration with Jr NTR and the “Devara” team is evident in her recent interviews, where she spoke at length about her character in the film and her experience of working with the South Indian film industry. She has described her character as “incredibly entertaining” and expressed her gratitude for the opportunity to work with Jr NTR and the “Devara” team while promoting her latest movie ‘Mr & Mrs Mahi’. She also stated that her role, named Thangam, will be intense and stunning as well.

The heavy promotion of “Devara” by Janhvi Kapoor can be seen as a strategic move not just to ensure the commercial success of the film, but a thing crucial for her career. Despite her Bollywood films receiving critical acclaim, they have not achieved significant commercial success at the box office. Most of her successful films have been released on OTT platforms, which, although popular, do not translate to the same level of commercial success as a theatrical release. Perhaps that’s why Janhvi takes up Devara everywhere these days.