‘Show It To The Buyers’ Nagabandham Strategy Works!

Article by Satya Published on: 7:22 pm, 5 June 2026

At a time when the film market has become highly uncertain and many producers are struggling to close theatrical and OTT deals, Nagabandham has emerged as a surprise game changer. Producer Abhishek Nama and his team took a daring route by investing heavily in the film despite introducing relatively fresh face Virat Karrna as the lead.

Instead of depending on routine promotions and artificial hype, the makers reportedly screened the film’s content for buyers much in advance. That confidence has now turned into a good advantage.

The film’s grand visuals, large scale storytelling, teaser impact, and strong response to the promotional music impressed buyers across industries. The result is a series of non theatrical deals even before the movie’s theatrical release.

Amazon Prime Video has bagged the digital streaming rights, while Star Maa acquired the Telugu satellite rights. Zee TV secured satellite rights for Hindi, Tamil, Kannada, and Malayalam versions. Zee Studios will handle the film’s North Indian and overseas release.

With huge business already locked, Nagabandham is proving that strong content and conviction can still create magic in today’s unpredictable market.

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