After Theatricals, OTT Originals Are Also Using AI

Article by Kumar Published on: 10:45 pm, 17 July 2026

In a latest development, Netflix has revealed that nearly 300 movies, series, and specials on its platform used AI in some form or the other during 2026. The announcement highlights how artificial intelligence is becoming an important part of modern filmmaking and content production.

The platform also revealed that one of the notable Indian titles that used the technology is the hit series Glory, which has Peddi fame Divyendu in the lead role. According to Netflix, AI tools were used to support various aspects of post-production for this series.

Netflix also revealed that AI has allowed filmmakers to focus more on storytelling and creative decisions while technology handles time-consuming technical processes. The revelation has sparked discussion across the entertainment industry.

While many welcome the use of AI as a tool that can improve efficiency, the debate around AI in filmmaking continues to grow, as not many like the way a few scenes are created through AI, and they are called out by fans on social media.

With nearly 300 titles on OTT already using generative AI, it is becoming a significant part of how films and series are being made around the world, including in India. But one needs to see how this technology is used in the days to come.