Undoubtedly, Prabhas enjoys a strong mass following in the Hindi belt, thanks to Baahubali, Saaho, Salaar and Kalki 2898 AD films. Yet his films like Raadhe Shyam and The Raja Saab turned out to be box-office duds.
Naturally, this turns focus on Prabhas next lineup – Spirit and Fauzi. Especially, Fauzi seems to have very low hype in the Hindi market. As reports of a possible box-office clash with Shraddha Kapoor’s Eetha in December first week, Fauzi team needs to focus on increasing the hype in Bolly circles.
No doubt, Prabhas continues to have a big fan base among Hindi audiences. However, The Raja Saab failed badly at the box office leaving bad memory. Because of this, the makers of Fauzi cannot depend only on Prabhas’ existing popularity. They need to build strong interest for the film before its release.
On the other hand, Eetha has received a very positive response from the beginning. The film is said to have created strong excitement among the Hindi audience, with Shraddha’s presence adding to the buzz. If the clash happens, Fauzi could face a tough challenge in the Hindi belt.
There is no doubt that Prabhas has the ability to attract huge crowds in North India. But the current situation shows that the makers need to work much harder on the film’s Hindi marketing, promotions and overall visibility.
A strong promotional campaign could help Fauzi regain the momentum and remind the Hindi audience why Prabhas remains one of the biggest South Indian stars in the market.
The Hindi belt could become one of the key battlegrounds, and Fauzi will need much more hype to compete with the strong buzz around Eetha.
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