There is a noticeable change in the pre-release scenario surrounding Ravi Teja’s Irumudi, directed by Shiva Nirvana. The film, which has generated strong enthusiasm through its promotional campaign, has now made a promising start in North America by crossing the $150K mark in advance bookings.
For Ravi Teja, the overseas response is particularly noteworthy. He does not have a particularly strong overseas market, with only a few of his films managing decent business, often after receiving positive word of mouth following their release.
However, Irumudi appears to be benefiting considerably from the positive buzz surrounding its promotional material, with overseas audiences showing strong interest well ahead of its theatrical release.
The response is equally encouraging in Nizam, where bookings have opened and the movie quickly climbed into the top trends on BookMyShow. Bookings will shortly open in Andhra Pradesh as well. Given the momentum generated so far, the film is expected to make a strong start across the Telugu states.
In recent times, Irumudi has emerged as one of the few projects to receive consistently positive feedback throughout its promotional campaign. The confidence within the team has also been evident during recent publicity activities. Positive censor feedback has reportedly added further assurance, while Ravi Teja and the makers have maintained a confident outlook while speaking about the film.
GV Prakash Kumar’s comments have added to the excitement as well. The music director has gone a step further by calling Irumudi a classic, raising expectations around both the film’s musical score and its overall cinematic experience.
If the film receives a positive response after its release, Irumudi is expected to register strong openings.
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