Sahaa was among the small films that managed to grab some attention before its release. The team made big statements during promotions, which helped create decent buzz around the film. The pre release publicity also brought a noticeable response to the premieres.
The makers say the youth is showing interest in the film despite the reviews being only average. The initial response from Hyderabad was also encouraging in some places, especially among younger audiences.
However, the team is now raising concerns about the shows allotted to the film. They reportedly wanted more evening and night shows, as those are the prime hours when audiences usually visit theatres.
The makers feel that giving more morning and afternoon shows could affect the film badly. With limited shows and screens, they believe it will be difficult for Sahaa to build momentum and turn the positive interest among youth into strong collections.
At the same time, the film entered theatres during a very competitive period. Several releases are fighting for screens, and even established films have faced similar problems in recent times. So the shortage of theatres is not an issue limited to Sahaa alone.
The final result will become clear only after a few more days. But the Sahaa team clearly feels that better show timings and more screens could have given the film a better chance. Now, the talk among the audience and the support from youth will decide how far it can go.
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