The next few weeks are going to be extremely crucial for Mythri Film Distributors in Nizam.
They have been aggressively going after biggies to cement their place in the region. Dil Raju was about to bag The Paradise for 30 Crore NRA, and they bid 35 Crore to get it at any cost.
The movie has received negative talk. However, it still held on very well on its Day 2, raising hopes. They just hope somehow it continues and they break even after the producer gives GST.
As of now, Nizam looks the only area that has an outside chance for Breakeven with GST. On the other hand, the coming weeks are crucial as well for Mythri.
They already lost huge money on Peddi, and now, all eyes are on Paradise.
They have three big films in the next three weeks – AK47, Jailer 2, and Ranabaali.
AK47 went for 25 Crore NRA, and Jailer 2 for 20 Crore NRA. Rate is not decided yet for Ranabaali but it will also end up on higher side.
That means Mythri will be pumping money heavily in just four weeks. So, this one month will be very crucial. They are going after all the biggies so as to refuse a chance for SVC in Telangana.
They should bag successes or else, their balance sheet will be severely affected.
Luckily, Mythri has several partners, and so the risk is distributed even if they get failures.
This is also the case with many distributors in Andhra too, as the same distributors are releasing multiple or all of these films.
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