DTTT Troubles SS Karthikeya’s Credibility?

Article by Kumar Published on: 10:43 am, 5 October 2026

Although SS Rajamouli is the main man, his son SS Karthikeya plays crucial role in the production of Rajamouli’s films and he is the one who takes his films to the public with his unique marketing strategies. Over the years, this has helped Karthikeya build strong Credibility in creating curiosity and positive buzz around Rajamouli’s projects.

Karthikeya then stepped into production with his own venture, Don’t Trouble The Trouble, starring Fahadh Faasil.

Right from the announcement, DTTT carried good vibes. Despite the delays, Karthikeya managed to maintain strong and positive buzz around the project. The promotions also created expectations among the audience.

The likes of NTR, Mahesh Babu and his family have been part of the film’s aggressive promotions. But looks like they have not worked out given that the film lacked the enough substance to pull off the crowds.

With this, the DTTT’s result now raises questions about Karthikeya’s credibility in building the right vibe for a project.

This may not completely damage Karthikeya’s image, but the result should certainly make him reassess his approach very seriously. Karthikeya is closely associated with Rajamouli’s prestigious projects, and expectations from his marketing abilities remain high.

Going forward, SS Karthikeya needs to be more careful in judging projects and in creating the right expectations around them.