'Stylish' Star Costumes Bomb On Producers!

'Stylish' Star Costumes Bomb On Producers!

Allu Arjun is hailed as the 'Stylish Star' of Tollywood and most of that style actually comes from the costumes he picks up. But to live up to that tag, it is being heard that the star hero makes his producer spend a bomb on the clothes he wears for the silver screen.

A rumour is being heard that when the makers of Ala Vaikunthapurramuloo have asked Allu Arjun to sign a brand deal with a noted Indian clothing brand for this film, he refused to do so. The likes of Ram Charan earlier signed similar deals with brands like Levis for Orange and got a new tinge when it comes to style. But Bunny is said to be against that idea.

He went all the way to Paris to buy the latest collections of brands like Givenchy, Balenciaga, Prada, Marc Jacobs, Laduree and Merci, which have finally costed a bomb for the producers. "It is just a white jacket with simple design, which costs nearly 3.5 lacs. Our hero wants to look just the best" a source in the know commented.

As these costumes are just one-time used things on the screen, and our producers don't sell them in auctions or return them to creators, definitely it is a cold investment for them. But for cinema, all these exorbitant costs always happen.