IPL & Heatwave Boom: Beer Sales Cross 6 Crore in April

Article by Kumar Published on: 6:35 pm, 6 May 2026

Beer sales in Telangana witnessed a massive surge in April, crossing 6 crore bottles as summer heat and Indian Premier League fever boosted demand. Excise data shows daily consumption touched nearly 23 lakh bottles, marking a sharp rise from last year and highlighting shifting consumer preference toward beer during peak summer months.

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