Salman Khan is one such Indian actor who was named India’s richest celebrity by Forbes 2018 for three consecutive years. This is because, apart from his movies and endorsements, the actor also branched several businesses like Being Human Art, Being Human merchandise and Being Human Gitanjali Gold Coins. In 2011, he also launched his own production company called SKBH Productions.
Today, amid the pandemic, Salman has commenced his latest business venture, that is with the much-needed sanitisers under the brand name FRSH. The B-town superstar announced the launch of his new grooming and personal care brand FRSH on social media with a video message.
“Initially, we had planned to launch deodorants under the brand, but as per the need of the hour, we are bringing sanitisers,” said Salman. He tweeted, “Launching my new grooming & personal care brand FRSH! Yeh hai aapka, mera, hum sabka brand jo layega aap tak behtareen products.Try karo!@FrshGrooming ko follow karo! #RahoFrshRahoSafe “
The FRSH sanitisers are 72 per cent alcohol-based and they are presently available at its official website. Soon it will be available at stores as well. As per its website, a 100 ml bottle of sanitiser costs Rs 50 and a 500 ml bottle of sanitiser costs Rs 250. They are also discounts to attract more consumers.
As we know, the lockdown has left many businesses struggling to survive and the sanitizer business is one of the few to have thrived during these difficult times. Salman chose wisely by first bringing out sanitizers and he said he shall introduce other products like deodorants, body wipes and perfumes under the brand very soon.