Peddi completed a strong opening weekend at the box office, collecting around Rs 250 crore worldwide. As expected, the film witnessed a drop on its first Monday, but the hold is being termed decent considering the massive opening numbers it posted over the weekend.
The major support for the film is currently coming from Andhra Pradesh. Many territories in the state are still recording respectable occupancies despite the higher ticket prices. Nizam and Ceeded too managed to hold steady, helping the film post an estimated worldwide gross of around Rs 16 to 18 crore on Monday.
However, the overseas performance remains a concern. While the domestic market is doing well, the collections from international territories are not matching expectations. The coming weekdays will be crucial in determining how far the film can sustain its momentum.
Trade circles believe Peddi needs to stay stable for the next four days to fully capitalize on the second weekend. At the same time, there is growing discussion around ticket prices. Many feel that reducing prices could help bring more audiences to theatres during weekdays.
Another challenge is around the corner as schools and colleges are set to reopen next week. With regular schedules returning, the film unit will have to work harder to attract family audiences and students during its theatrical run.
The team is also trying to keep the buzz alive. The recent thanks meet generated decent attention and a grand success meet is expected soon.
With a breakeven target said to be around Rs 500 crore worldwide, Peddi still has a long journey ahead. It remains to be seen how Ram Charan’s rural sports drama navigates the crucial days ahead.
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