Diwali is an important time for filmmakers to test their luck at the box office. New releases always arrive, with Diwali as the main attraction.
However, this time, Telugu cinema didn’t see a big release or even a big success among the existing releases. While the Hindi film and a Tamil film released around the festival tasted big success, the small Telugu film Summer Holidays is struggling to reach hit status.
Summer Holidays is a family film, mainly aimed at children. But the release timing seems to have been the film’s biggest villain. Although it had the festival and holiday advantage, families preferred Ramayana and Scene.
Although the film received a decent response, it didn’t translate into revenue. The film was promoted well, and everyone acknowledged the honesty in their attempt. Unfortunately, the film didn’t get the attention it deserved.
On the other hand, Namit Malhotra’s Ramayana was one of the most awaited projects in Hindi cinema. Despite mixed pre-release buzz, the film opened on a strong note and witnessed a major turnaround after its release.
It has made the most of the Diwali festive window, with families thronging theatres and box-office numbers growing strongly. The Telugu version is also performing well, while the film continues to break records in Hindi.
Meanwhile, Suriya continues his streak of success. He has already scored two hits: Karuppu and Viswanath & Sons. Now, he continues the momentum with Scene too. The film has already achieved a hit status and is inching towards becoming a big blockbuster. The film’s Telugu version is doing equally well.
Diwali is usually a good time for Tamil cinema at the box office, and Scene is making the most of it.
Unfortunately, there is no notable film release apart from Summer Holidays to pull crowds to theatres at telugu box office which was very strong and lucky window for the past few years.
Tags Ramayana Scene Summer Holidays
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