The movie ticket pricing issue in Andhra Pradesh has taken a new turn with the YS Jagan-led government’s latest order. Jagan circar is all set to launch a portal to track the sale of movie ticket at single screens and multiplexes across the state.
“Government after careful examination of the procedure of the sale of tickets in the cinema theatres hereby order to develop a portal for online booking of cinema tickets on the lines of Railway Online Ticketing System. This Online Ticketing System will be managed by AP State Film, Television and Theatre Development Corporation,” the new G.O. read.
The Principal Secratary to the Andhra Pradesh government, Kumar Vishwajeet, issued a new order in connection with the previous order in April this year, capping the price of the movie tickets across the state. A high-level committee comprising top bureaucrats and administrators has been set up to oversee the blueprints, development and implementation of the newly proposed system.
Needless to say, this latest G.O. will prevent black marketing of the movie tickets and bring in transparency into film business to a great extent. On the other hand, it will be interesting to see how the film industry bigwigs, trade circles and moviegoers will react to this diktat. Meanwhile, the Telugu film industry celebrities, led by Chiranjeevi, will be meeting CM Jagan in a few days and discuss the issues pertaining to the government’s order on the capping of movie ticket pricing.