When a big film like RRR is made with almost 300+ crore investment, surely one has to find all the means to bring back their investment.
And right now, producer DVV Danayya and his director SS Rajamouli are said to be commercialising every single aspect of the movie if we have to go by the talk in Film Nagar.
Rather than just releasing RRR Trailers on YouTube, it’s coming out that they have sold out ad space in the trailer for a startup company.
In fact, YouTube served ads are not coming up for the trailers of RRR In any language but the ‘mfine’ app sparkler is attached at the beginning of the videos. This is a virtual medical facility startup up app that raised almost 75 million dollars as an investment in the last two years.
Usually, we see some YouTubers doing this kind of paid promotion for stock broking apps and games, but a big project like RRR taking up such paid promotions over YouTube videos is something very big.
And we could expect that some big money is surely involved in such promotional opportunities. That’s why talk is now spreading everywhere that RRR makers made it huge on YouTube trailers of the films, a revenue that native YouTube ads alone would not give.
This post was last modified on 11 December 2021 2:40 pm
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