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Dil Raju is not just a filmmaker and astute businessman. He is also a great distributor who knows the public pulse well. In fact, Raju’s hold on distribution has worked great for him. He has bagged several blockbusters in his distribution and made huge profits. The latest is the recently released Akhanda which raked in handsome profit.
However, Dil Raju’s next distribution Pushpa is worrying given the valuation at which he had bought. The Nizam rights were acquired for a whopping Rs 35 Crore. Given the scenario, it is certainly risky to bet Rs 35 Crore in Nizam alone. Ala Vaikunthapuurammuloo, directed by Trivikram Srinivas and which went onto become all-time industry record, had collected about Rs 40 Crore share in Nizam in the pre-Covid era. So, Pushpa: The Rise has to rake in Rs 35 Crore share in Nizam for the break-even. This means the film needs to match Ala Vaikunthapurramuloo collections to get decent profit to distributor Raju.
Pushpa is certainly carrying a great buzz. This the third collaboration of Allu Arjun and Sukumar who earlier had delivered Arya, Arya 2. But Pushpa is out-and-out mass movie. In fact, Sukumar hadn’t attempted such mass movie. After Rangasthalam, Sukumar has increased the mass quotient and thus Pushpa is never-seen-before and never-made-before mass movie from Sukumar and Bunny. These elements could be strengths or weakness, which we’ll get to know only after the film’s release on 17th December. For now, Dil Raju has taken a risky bet on Pushpa.
Tags Dil Raju Pushpa Business Pushpa Nizam
