Why This Obsession For English Titles?

Of late, it has become a fad for Telugu makers to opt for English titles and even to load the promos, trailers with English dialogues. Probably this obsession with English is to impress the heroes who want to be projected as “cool”, “posh” and close to youth. But is it really working? That makers and heroes need to introspect. Take a look at some of the big films that have English titles.

Chiranjeevi’s The Godfather, Nagarjuna’s The Ghost, Rajamouli’s RRR, Venkatesh and Varun Tej’s F3: Fun and Frustration, Ram Pothineni’s just-released The Warriorr, Naga Chaitanya’s Thank You, Ravi Teja’s Ramarao On Duty, Akhil Akkineni’s Agent, Vijay Deverakonda’s Liger, Nikhil’s SPY, 18 Pages, Adivi Sesh’s HIT : The Second Case,  and et al. The list goes on and on.

No doubt, Telugu filmmakers are so obsessed with such English titles. Let alone the titles, the conversations of teasers and trailers are also beginning with English and are dominated by lengthy english dialogues.

Akhil’s teaser Agent has taken this to a new low as the whole teaser is filled with English dialogues and it has no Telugu dialogue at all, barring two Hindi dialogues. Many are wondering whether it is a Telugu teaser or if they have watched any other language teaser. What makers need to understand is having too much English in films and titles will only have limited reach. These may not go into the masses like regular Telugu dialogues and titles.

May be many regional filmmakers are targeting Pan India release and hence probably opting for English titles. But if we see what worked so far is staying true and honest to the story has worked. Baahubali worked in Hindi only due to its stellar content & grandeur and VFX.

If we see what worked so far, Pushpa, Akhanda have done extremely well. While RRR and KGF are exceptions owing to its stellar cast and franchise. Even KGF is the name of the mine but not an english title to say. Kamal Haasan’s Vikram did phenomenally well at the Box Office. All these have one thing to say that easy titles and simple conversations are leaving huge impact on movie lovers than the heavy, complicated words. Will the makers and heroes take note of this?