‘Baby’ Promotions: Setting A New Benchmark!

The success of the small movie, ‘Baby,’ at the box office over the past few weeks has left everyone amazed. Crossing the milestone of Rs. 100 crores in gross collections seemed like an unattainable feat for this film.

Surprisingly, ‘Baby’ continues to perform well in its third week, indicating that it might achieve a share similar to ‘Bro’ this weekend. The impact of ‘Baby’ has exceeded all expectations, even surprising the film’s team.

Undoubtedly, the ‘Baby’ team’s promotional efforts have set a new benchmark in the industry. They have successfully piqued the audience’s curiosity about the film through social media promotions without extravagant spending. Right from the first look, everything was methodically planned.

The song ‘O Rendu Prema Meghaalila’ played a significant role in promoting the movie. Other songs, teasers, and trailers also had a tremendous impact, leaving the audience eagerly anticipating the film’s release. The team carefully planned paid premieres added to the buzz around the movie. Utilizing the presence of Mega family heroes and other prominent figures for post-release promotions showcased the team’s meticulous planning. Anand Deverakonda’s brother, Vijay Deverakonda, also graced an event as a guest to support the film.

Following that, events were held with Allu Arjun in the second week and with Chiranjeevi in the third week. Additionally, Allu Aravind promoted the movie through his party. Timely promotional tours were also organized. These promotions, combined with the movie’s content, have contributed to its success. Other filmmakers can learn a lot from ‘Baby’s’ exceptional promotion, proving that a smaller movie can make a significant impact without excessive spending.