Salman Khan Calls for Nationwide Cap on Ticket Prices

As alarming as it may sound, the statistics are clearly suggesting that the number of footfalls at cinema theatres across the country have been on a steady decline. The audience are stepping out in big numbers only to watch big event films, and returning a blind eye for the rest.

This trend is so very prevalent that Bollywood superstar, Salman Khan himself reacted on the same today.

“I feel there should be a nationwide cap on cinema ticket prices, similar to Karnataka’s limit of ₹200. The prices of popcorn and other beverages should also be regulated” Salman stated as he called for better pricing models all across the country.

The principal reason behind the decrement in footfalls after Covid is arguably the ever increasing cinema ticket prices. Particularly in places like Bengaluru(before the recent pricing regulation) and Mumbai, the ticket prices often hover around the Rs 1000 mark which is beyond comprehension.

Even in Andhra Pradesh and Telangana, there are often complaints about the makers going for additional ticket price hikes regardless of the scale or production value, which could potentially keep the family audience away, unless the film is so demandingly good.

Salman himself has a new release in the form of Sikandar which is releasing on March 30. And this film is also coming with conventionally high prices.

So while Salman’s statement might sound good to the ear, it requires a lot of logistical and fiscal planning to make it happen. Certain sacrifices must be made right from the remunerations of these star heroes which would cut down expenditure and thus make cinema more accessible. The real question is – are the main men associated with the great Indian cinema making craft ready for it?