The Indian entertainment space witnessed a lot of ad commercials made on different budgets. Some were made on micro budgets, while some were made on massive budgets. Now, a new ad campaign for the brand, Ching’s Secret, is launched, with Ranveer Singh headlining the campaign. Atlee Kumar is the director, and the most shocking news is that the ad was made on a budget of 150 Cr rupees.
The video is out on YouTube, but it is unclear if 150 Cr rupees were really spent on the campaign. The netizens are gossiping if it is a publicity stunt or the ad campaign is really worth such a huge amount. There is even an opinion floating around that the team might have spent such an amount just to create the buzz.
“The biggest, spiciest ad film of the year is HERE!
Atlee x Ranveer Singh team up with Sreeleela & Bobby Deol for the wildest cinematic explosion of action, drama, comedy & masala,” the team wrote, while releasing it.
The team launched the teaser, which features Ranveer Singh as Agent Ching. Sreeleela displays swag as Agent Mirchi while Bobby Deol is also seen as Professor White Noise.
The full video will be out today.
This post was last modified on 19 October 2025 8:08 am
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