Too Many Ads on OTT Platforms – Backlash from Movie Lovers

Every platform on web or every channel on TV irrespective of the purpose they serve generate major chunk of their revenue through advertisements. This is an open secret. When free subscribers use these platforms or channels without paying any charges, running ads in between streaming of content is acceptable. This is when premium users switch to subscriptions to have an ad-free experience while watching films and other shows.  

But, many OTT platforms are now under fire for playing too many advertisements and killing their enthusiasm and interest to renew their subscriptions. Many users with premium subscription are complaining now a days that many of the OTT platforms are running multiple ads during a two and a half hour movie. The frustration is evident because many are expressing dissent over this strategy because they are paying high subscription fees only to watch these platforms without any interruption. 

Recently, one Major Ott platform also faced severe backlash from netizens for excessive display of ads during exclusive events for its paid subscribers. Many users feel this as an unfair trade practice which goes against the wishes of consumers. This unethical strategy has been drawing widespread criticism from all quarters and now many OTT platforms are at the risk of losing paid subscribers. 

The growing patronage for OTT viewing has given rise to numerous players in the market and this has led to heavy competition among them to secure the video streaming rights at exorbitant prices. In order to recoup their investment, these platforms require more number of paid subscribers and adequate commercials from big companies. In this process, the display of advertisements at regular intervals. 

Some section of audience have already stopped going to theatres to watch movies and instead preferring to view them on OTT platforms with family after a few weeks. So, excessive display of ads on OTT platforms might be another factor which forces them to switch to pirated websites to watch films.