ETV Win Turns 3: A New Era Begins!

ETV Win has stepped into its third year with a bold stride, marking the moment with a renewed vision and a powerhouse lineup that signals where regional OTT is truly headed.

What began as a promising Telugu streaming service has now evolved into one of India’s most influential regional entertainment ecosystems. Over these three years, the platform has delivered a steady wave of original hits- stories that resonated with families, youngsters and binge-watchers alike, proving its grip on audience pulse.

In the last 12 months, the momentum only grew stronger with shows and films like Little Hearts, Raju Weds Rambhai, Anaganaga, Constable Kanakam, and AIR emerging as favourites across demographics. Their success reinforced ETV Win’s identity as a platform rooted in authentic Telugu storytelling.

Pushing this evolution further, ETV Win has now unveiled a revamped interface. The upgrade focuses on a cleaner design, quicker discovery and an overall more immersive browsing experience. Multilingual accessibility has been expanded as well, ensuring Telugu stories reach audiences far beyond regional boundaries. And with the latest inclusion of Dolby Vision and Dolby Atmos, the experience elevates to theatre-grade clarity and sound at home.

Looking ahead, the platform isn’t slowing down. ETV Win has revealed an ambitious slate for 2026–27. 16 theatrical releases and two premium original series, featuring celebrated performers such as Ramya Krishnan, Aishwarya Rajesh, Aadi Saikumar, JD Chakravarthy, Sumanth, and Sandeep Saroj. Equally exciting is the spotlight on emerging directors and creative talent gearing up to bring fresh cinematic flavours to the platform.

At three years young, ETV Win isn’t just celebrating a milestone. It’s redefining what a regional OTT can achieve. With bigger stories, smarter tech and a future-ready lineup, the platform is gearing up to lead Telugu entertainment into its next transformative chapter.