Dhurandhar 2 Cashing In on the Hype: Smart Move or Backfire?

The makers of Dhurandhar: The Revenge are planning a unique strategy to boost its box office opening. The big-budget action film stars Ranveer Singh in the lead and is directed by Aditya Dhar. The movie is scheduled for a grand theatrical release on March 19, 2026.

According to recent reports, advance bookings for the film in India are expected to begin on March 7. Along with this, the producers Jio Studios are planning to introduce a new ticket pricing strategy in major multiplex chains across the country. The new system is reportedly called the Super Blockbuster Plus rate, which will apply to premium shows in top national cinema chains.

This pricing model is expected to increase ticket rates for the initial days of release, especially for high-demand shows. The move is aimed at taking advantage of the massive buzz surrounding the sequel and maximizing revenue during the opening weekend.

Dhurandhar 2 has already generated strong interest overseas. Early advance bookings in the United States crossed the USD 100K mark for premiere shows and opening day sales combined, showing strong anticipation among audiences.

With high expectations, aggressive pricing, and a major holiday release window, Dhurandhar 2 is shaping up to be one of the biggest box-office events of the year. It remains to be seen whether this new ticket pricing strategy will further boost the film’s record-breaking potential or go against the film. Let’s see what happens.