Aamir’s Old-Age PR Strategy Costing His Films Big?

Aamir Khan was once widely regarded as one of the sharpest marketing minds in Indian cinema. From innovative campaigns to unique promotional ideas, he consistently created massive buzz around his films. However, recent projects suggest that his once-celebrated PR strategies may no longer be connecting with today’s audience.

The latest example appears to be Ek Din, starring Sai Pallavi and Junaid Khan which Aamir is producing. Despite featuring a strong cast and generating some emotional buzz, the film reportedly has very low awareness among general audiences.

Many observers feel the promotional campaign has been unusually bland and lacking in impact. This criticism is not new. Films like Laapataa Ladies and Happy Patel Khatarnak Jasoos were also said to have suffered due to weak PR and marketing efforts, despite receiving positive responses for their content.

Since the setback of Laal Singh Chaddha, there is a growing perception that Aamir’s promotional style has become outdated. What once felt innovative now appears disconnected from current audience behavior and digital trends.

With Ek Din, many believe the same pattern is repeating. If the film has strong content, it now needs aggressive and smarter marketing to truly reach audiences before release.