Drishyam 3 Needs More Than Malayalam Hype

Despite crossing an impressive ₹10 crore in global advance bookings a week before release, Drishyam 3 still needs stronger promotional momentum in Telugu and other dubbed markets.

The Mohanlal-starrer has already generated huge excitement among Malayalam audiences, proving the strength of the franchise and the trust viewers have in director Jeethu Joseph’s storytelling.

However, the buzz outside Kerala has not intensified to the level expected for a pan-Indian thriller release.The Drishyam brand already enjoys massive popularity across India because both previous films were remade successfully in multiple languages, especially Telugu and Hindi.

Yet, social media discussions, promotional events, and regional marketing campaigns for Drishyam 3 currently appear more concentrated within the Malayalam market.

With only a week left for release, the team still has enough time to push aggressive promotions in Telugu states and northern markets to maximize reach.

Special interviews with Mohanlal, regional press meets, trailer promotions, and dubbed-language promotional content could significantly improve visibility among non-Malayalam audiences.

Since suspense thrillers rely heavily on audience curiosity and word-of-mouth, building stronger pre-release excitement in Telugu and other languages could help the film open much bigger nationwide.

The ₹10 crore pre-sales figure is definitely a strong start, but broader pan-India hype is still missing at the moment.