Veteran actor and filmmaker Kamal Haasan has issued a strongly worded press note addressing the growing economic pressures on the Indian film industry amid the ongoing global crisis and rising production costs.
In his detailed statement, Kamal highlighted how increasing fuel, logistics and energy expenses are impacting cinema at a time when the industry is still recovering unevenly. He warned that inflationary pressures could also alter consumer spending habits and affect theatrical business in the months ahead.
Kamal stressed that any correction in cinema economics should never come at the expense of workers, technicians and daily wage earners. Instead, he called for reducing avoidable waste, inflated entourage culture, unnecessary foreign shoots and poor production planning.
In one of the most talked-about lines from the note, he questioned why every love story needs Paris and every honeymoon sequence must end in Switzerland, urging filmmakers to place greater confidence in India and its own locations.
The actor also appealed for industry-wide discussions involving producers, actors, exhibitors, OTT platforms and unions to collectively navigate the crisis.
Emphasising discipline and sustainable filmmaking, Kamal stated that extravagance is often mistaken for scale and urged cinema personalities to lead responsibly to protect the future of the industry.
Surprisingly, Kamal did not make any direct mention about rising star remunerations, which has become one of the biggest financial pressures on producers today. However, many in the industry remain silent on this issue as big-budget cinema is still heavily dependent on star power and market pull.
As a veteran actor and also a leading producer of Kollywood, Kamal could have also openly appealed for top stars across industries to consider moderating their fees during this period of economic stress. Such a move, many feel, would have helped balance production costs better and further strengthen the long-term sustainability of theatrical cinema.
This post was last modified on 16 May 2026 6:26 am
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