‘Mallu Arjun’ Mania Takes Over Kerala Theatres

Icon Star Allu Arjun enjoys a huge craze across the country. Apart from the Telugu states, he enjoys special attention in Kerala, where he is called Mallu Arjun. Time and again, Allu Arjun shared his admiration for Malayalam fans, and they also always embraced his movies, delivering him hits. Interestingly, a viral video of a re-release hit the internet, catching everyone’s attention.

According to the video, fans in Kerala are enjoying the re-release of Happy. Directed by Karunakaran, Happy did not do well at the box office. However, the film later caught the attention of many. Simultaneously, it was well received by Malayalam audiences. With the film having a re-release in Kerala, the audiences are openly embracing it.

We can see both boys and girls dancing to the Ossa song, just like how fans celebrate Allu Arjun in Telugu states. If anyone come across the video, they would certainly mistake it to be from a theatre in Telangana or Andhra Pradesh. Such is the impact that Allu Arjun has created across the nation.

After the Pushpa franchise, the market value of Allu Arjun has also gone up, with him being more conscious of the subjects he chooses. Up next is Raaka, directed by Atlee Kumar.