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Twist! Peddi Producer Claims He Is Not Aware Of 7.5% Promise

The Percentage Issue between the Producers and the Exhibitors took a new turn today in the Sub-committee meeting. It is already know to our readers that the Chamber promised 7.5% of the Hiked Prices and Additional Rents for Premieres for Peddi.

But then, Peddi Producer Satish Kilaru, now, claims he is not aware of the decision and the decision has been taken unilaterally without his permission. So he says he can not honour the commitment.

Two Meetings happened on the issue. In the first meeting, Satish Kilaru attended and requested all the stakeholders to exempt Peddi but no decision has been taken in that meeting.

It is true he did not attend the second meeting. But Producer Naga Vamsi on the behalf of the Producer announced 5% of the Hiked Prices but the Exhibitors asked for 7.5%. Naga Vamsi agreed for the same on the behalf of the Peddi Producer.

On 27th of this month, the Chamber released a Press Note and also emailed and couriered a letter with the same commitment to Vriddhi Cinemas. Producer Satish Kilaru replied to that letter on June 15th saying he can not commit.

Satish Kilaru claims he is not aware of the decision as he is busy in the Promotions of the film. And in today’s meeting, all the exhibitors objected producers response and chamber is expected to take a decision soon.

On the other hand, Telangana Film Chamber General Secretary VL Sridhar announced that they would implement Percentage System in Nizam from July 2nd and will screen only those films agreeing to it.

At this juncture, Producer Naga Vamsi fired and questioned who is Sridhar to Announce. He announced that they would boycott Sridhar‘s Theaters and would screen films in the remaining Theaters.

The next meeting will happen fifteen days later and we will have to see where this issue goes!

This post was last modified on 15 June 2026 5:58 pm

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