HIGH: Krithi Shetty Adds Spark To Fanaa

The musical buzz around HIGH is getting a fresh boost, thanks to actress Krithi Shetty.
The film marks the directorial debut of S Krishna, a longtime associate of filmmaker Anil Ravipudi. Harish Peddi, S Krishna, and Sekhar Divvela are producing the movie under Imagespark Entertainment and Myra Creations.
 
Following the encouraging response to the teaser, the makers have shifted their focus to the music. The first single, Fanaa, has already caught the attention of music lovers and is gaining momentum. Krithi Shetty has now added her own flavour to the song by featuring in a reel. She is seen enjoying the track, playfully hinting at her love interest and ending the video by inviting viewers to create their own versions.
 
Her fun-filled reel brings a new dimension to the song’s promotions and is likely to help Fanaa connect with an even wider audience. Krithi’s screen presence also adds a distinct spark to the track. She indeed appears more beautiful and charming than her recent movies.
 
The film HIGH revolves around influencers, which makes its social media-driven promotional strategy all the more significant. As part of the campaign, around 300 well-known influencers came together to launch the first single, Fanaa, giving the song a massive digital push.
 
More importantly, the makers are going all out with their social media promotions, strategically leveraging the influencer community to create greater visibility and buzz around the film.
 
The makers will announce the film’s release date soon.