Marketing Teams Are Focusing Too Much On Aesthetics!

Srujan Yarabolu, who is backing Tharun Bhascker’s ENE Repeat, has openly criticised the way movies are being marketed these days. He feels that the industry is investing too much time and effort in aesthetics rather than focusing on whether promotional content is actually reaching the audience.

Speaking about current trends in an interview with Gulte, Srujan pointed out that excessive importance is being given to the visual presentation of promotional material and the way videos are edited. He says a lot of time is wasted perfecting these aspects, while ordinary moviegoers hardly notice or connect with them. 

Srujan believes that marketing should be more about understanding the natural flow of content and finding ways to reach new audiences. He also stressed that filmmakers and marketing teams should stop targeting the same group of film enthusiasts repeatedly.

Instead, they need to identify fresh audiences who might be interested in films but are not necessarily following regular cinema updates. 

Interestingly, his comments come at a time when film promotions are rapidly changing. While several production houses are experimenting with innovative promotional strategies, Srujan feels the industry is still following outdated methods in many areas.