RRR Formula For ‘Radhe Shyam’ Digital Rights

Radhe Shyam is one of the much-awaited projects in Telugu. Prabhas and Pooja Hegde are playing the main leads in the film. Radha Krishna Kumar is the film’s director. The film unit sold the streaming rights of the film and they followed the footsteps of RRR producers. Radhe Shyam will be available on both Netflix and Zee5 platforms.

The Hindi version of Radhe Shyam will be streaming on the Netflix platform whereas the other versions (Telugu, Tamil, Kannada, Malayalam) will stream on Zee5. Similarly, the Hindi version of ‘RRR’ was sold to Netflix and the other languages were sold to Zee5.

It looks like Netflix and Zee5 platforms are in collaboration in grabbing the streaming rights of the much-awaited projects. This is the first time that Zee5 picked up multiple versions of a much-awaited film. Zee is expanding its market aggressively in the South and this is an example of the same.

Team Radhe Shyam apparently sold the film’s streaming rights for a fancy amount. The film unit is yet to confirm the official release date.