Mahesh Babu Asks, ‘Tala Kindulu Cheyi’

Now that India forays into its 100th year of participation at the Olympics, Thums Up aims to celebrate the athletes and their accomplishments all through the years.

In its special commercial, Superstar Mahesh Babu is seen lending his voice, who is an official brand ambassador for the company.

Made by advertising agency Ogilvy India, the video shares a glimpse of the stories of struggle of Olympians – Bajrang Punia (wrestler), Manu Bhaker (shooter), Vikas Krishna Yadav (boxer), Deepika Kumari (archery), Atanu Das (archery), and the Indian Shooting Team.

Mahesh Babu is heard saying inspiring words urging to prove naysayers wrong with their sedulous efforts.

The video has been released in various languages with Mahesh’s voiceover for Telugu. Showing the pessimistic world a ‘thumbs down’ by turning an empty Thums Up bottle upside down against the backdrop of the inspirational tagline – ‘Toofan wahi jo sab palat de’ is dubbed into Telugu as ‘Tala Kindulu Cheyi’.

With regular videos of Thums Up showcasing action-packed stunts and jumping from buildings, this unique new campaign has repositioned its brand message, solely to celebrate everyday heroes.