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YouTube Tests 90-Second Unskippable Ads on TV?

YouTube is reportedly testing 90-second unskippable ads for users watching videos on TV devices. Several viewers said the ads appear before videos and cannot be skipped until the full duration ends. These ads have been seen on videos ranging from under 20 minutes to around 40 minutes. Currently, the experiment appears limited to TV platforms.

This post was last modified on 9 April 2026 3:21 pm

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