ITC has launched a premium sugar free Coconut Cola, stepping into the growing soft drink market to compete with industry giants Coca-Cola and PepsiCo. The new beverage combines the taste of cola with a hint of coconut and targets health conscious consumers looking for low sugar alternatives. The launch marks ITC’s latest move to strengthen its presence in the beverages segment.
This post was last modified on 3 July 2026 2:04 pm
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